In the highly competitive healthcare industry, online reviews and online reputation management are very important to differentiate the business and aim or success and growth. In this article I am going to show how we guided our team and our healthcare better online review rating and reputation management within 6 months only which helped attracting more patients and establishing a strong and positive brand image of Armada Medical center and surgical center in JLT.
1- Providing excellent patient experience:
At Armada medical center we ensured our patients were receiving personalized professional care in a comfortable environment which helped to encourage positive reviews and generate a stronger reputation within the patient word of mouth and online
2- Request Reviews from Satisfied Patients:
We made sure our team are trained to request clear instructions from satisfied patients for direct feedback and online reviews within our platforms. It really helped us a lot to help to increase our positive online feedback.
3- Simplify the review process:
We made sure the instruction to make a review was simple and easy. At our centers, we placed stickers and banners with easy steps mostly a QR code to encourage them to write their experience at our center.
Also, we were providing instruction throughout our online platforms Facebook, Instagram, and website
4- engage with online reviews:
At Armada Healthcare, since we know truly know the importance of patients’ experiences and reviews, we were expressing gratitude for our positive feedback and we were following and addressing Ing the issues raised as negative reviews. Showing responsive and caring engagement had enhance our center’s reputation and helped boost our Google reviews positively
5- Training staff on the importance of reputation management: To make sure our plan was running successfully we had to continuously train our staff especially the front desk on the importance of reputation management.
Educating them about online reviews, how to request them, and how to handle the negative ones in a professional way. Such training had helped us in enhancing Armada medical center’s reputation and online reviews
Conclusions: By providing exceptional patient experiences, requesting reviews, simplifying the process, engaging with online platforms, and leveraging social media, the center had helped our center attract more positive patients and solidify our reputation as a trusted healthcare provided in Dubai’s competitive market
Written by:
Eyad Abdulwahed
Marketing Specialist